Our Impact.

We are committed to having a positive impact on both the environment and global community, in all areas of our brand.

We are authentic and ethical in our approach to beauty and fashion. Sustainability is at the centre of everything we do. It is an ever-evolving mission, and we want to focus on efforts that have the biggest impact.

We aim to always create products that are as sustainable as possible, leaving as little a footprint behind as we can.

Our Practices.

We aim to be a circular fashion brand by making products that last beyond just a season.

To minimise our waste, water, and energy footprint we choose lower impact materials and processes.

Our fabrics are always low-impact, recycled or made from by-products. Our packaging is compostable and we use recycled materials where possible.

Our own in-house recycling practices also ensure less waste is transferred into landfill.

Our Platforms.

On average, e-commerce uses about 30% less energy than other retail platforms. This is why we focus our efforts on our online store for the majority of purchases, and also because we love not leaving our bed either, DUH!

Markets and Trade Shows
Occasionally we might drag ourselves out of bed to showcase our products and share our commitments at markets or trade shows. These also use much less energy than traditional brick-and-mortar stores.

Our Promise.

NIDRA promise to take a sustainable and responsible approach in everything we do. From our partners and supply chain, to our initiatives and giving back to our community.

This includes not only organic and low-impact fabrics and practices, but ensuring fair and progressive working opportunities in every step of the journey.

We want to help our community and be apart of something bigger than just our frizz-free hair and wrinkle-free faces *winky face*. That’s why we are currently looking into partnering with and supporting charitable causes that are close to our hearts.

Watch this space!